Course Summary

Social Media and Communication Design is a specialized field that combines fields such as marketing, graphic design, advertising, and web development to create strategies for companies to attract customers, build relationships with them using social media platforms and design visual content for an organization's communicative needs. It requires a deep understanding of the different platforms available and developing engaging forms of communication using professional design tools and techniques that capture both visuals and multimedia elements. Professionals in this field will also develop plans to measure the performance of their campaigns along with designing methods that help meet desired objectives; while remaining within the budget and timeline constraints.